Amenti’s Healing Space
Amenti’s was a very interesting project aiming at generating a space for relaxation, self-care and healing. It offered different services for wellbeing, activities for nurturing the spirit and meeting people with similar interests.
The logotype communicates tranquility, balance and self-care through delicate forms. It shows simultaneously a person meditating, a teapot with a heart shape and a lighted candle. This multifaceted meaning aimed at representing a triad on which the service provided was based: human centered, caring for others and providing spiritual light.
I was very glad to be involved in this project, not only because it was at a similar time when I started to understand the practice of yoga but also because it taught me how important is to have a relevant and unique concept in mind to develop a brand.