What is Integrated Marketing Communication?

Hi What is Integrated Marketing Communication? A very interesting thought came about in one of my latest workshops, someone said that the desirable marketing objective was to increase the number of followers on Instagram. We reflected a lot about this and given the...

Why brands are important for entrepreneurs?

Hi Why brands are important for enterpreneurs? This question came about when I recently heard a person saying that logos are not that important in comparison to marketing for a business. I got a bunch of mixed feelings as I was really surprised for such as statement,...