HLITOA is a network of experienced Palestinian professionals in tourism, promoting authentic experiences in the whole region of the Holy Land in order to support economic growth for Palestinian people, to create strategies for sustainable tourism and to develop the sector.

I had the privilege of supporting HLITOA in the development of its elements of corporate identity. Pal, the logosymbol, is a Palestinian sunbird, whose colours represent diversity beyond limits. Her colours (it’s female) come from the original bird as well as Palestinian Wild Flowers.

The abstract design represents dynamism, openness and plurality.