When someone thinks of the Holy Land, mainly religious thoughts come into mind, that is why one of the main sources of tourism are pilgrimages and religious purposes tours. However, this is not all that the Holy Land offers. This is a truly marvellous place with stunning landscapes and sites, that allows for experiencing much more, not only religious experiences.

From cultural to spiritual, from gastronomic to adventurous, the Holy Land offers an unlimited portfolio of tourism experiences. The region encompasses Jordan, Palestine and Israel, which make the whole idea incredibly interesting. That is why this brand invites to explore more, not only the religious experiences.

Palestine, imagine more and the Holy Land, explore more are sub-brands belonging to HLITOA. Their strategic use depends on their communication need, audience and objective.