Pedro’s brand was a fascinating endeavor combining deep admiration for his work as well as a big challenge in defining a symbol representing this type of therapy in a personal manner.
The service involves a holistic manual therapy aiming at improving health across all body systems by strengthening the internal balance. It is also a treatment for positively affecting the body’s nervous, circulatory, and lymphatic systems, which turns into effective healing of specific bodily pain. Therefore, this project was not only about a symbol, it was a representation involving the human body, emotional balance and internal healing. It took the challenge very seriously and I am very happy with the outcome, since Pedro also feels adequately represented by it.
As a result, we developed a brand reflecting a dynamic approach aiming at generating a healthy lifestyle for each patient to improve her/his quality of life. It is a human-based approach in which each body is different, so it is each treatment and therapy. We had to represent that in a very meaningful way.
I was very glad to have the opportunity to represent what this therapy did for me and for many other patients, having the unique talent of Pedro.