The Bathhouse Barking has been one of the most rewarding and meaningful projects in my life. It came to me by accident when my future was completely uncertain living in Barking, East London. It also came to me while experiencing the most difficult winters without any sunlight for weeks, a very tight budget and few people to chat with.
As source of energy lifting my spirit, I met Rachelle Moulai, the manager director, who now is one of my closest and dearest friends. The BathHouse project and Rachelle were brought to my life to remind me what I was meant to do for a living. Together with her we created a new brand strategy, website, logotype and elements of visual identity.
The BathHouse used to be an innovative project within the 2012 Olympics as pop-up spa for a very short term. Given the enormous and positive response of the local community, the project was extended to become a long term project and now is an oasis of wellness and health for the community of Barking. Its logotype aimed at communicating health, dynamism and wellbeing for all.
Although the team had to change the name and the logosymbol for strategic reasons some years after, the brand strategy remains the same and I still keep working for them once in a while. I am still bound to the spa and the brand deeply in my heart.