Think big!
Building a Brand with Character.
Hi! I’m Lorena Gómez Díaz, PhD.
Coach and Consultant in Branding and Marketing
I work together side-by-side individuals who seek to build a brand with character or improve their marketing and communication processes. Through personalised advice and guidance, we will work together on the needs of your brand, getting clarity and unveiling its unique character.
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Why should you build a Brand with Character?
Brands with Character help to to get clarity, attract new clients and engage employees.
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A Brand with a unique character can connect and persuade people easier.
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A clear Brand Strategy gives clarity, meaning and achievable goals to external and internal marketing. It gives marketing more power.
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A powerful brand strategy facilitates sales and purchasing decisions, increases employee engagement and customer loyalty.
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No matter the size of your company, having a unique Brand with Character will always help your business grow.
What I do
Powerful Brand Strategies & Meaningful Marketing
Branding and Marketing Coaching
I work together side-by-side with companies and individuals who seek to build the character of their brand or improve their marketing and communication. Through personalised advice and guidance, we will work on the specific requirements of your brand, following milestones and getting immediate results quickly.
Branding and Marketing Workshops
Through interactive methodologies, I provide workshops on how to build a brand with character. I have developed a methodology based on 20 years experience in branding, marketing and communications.
Topics: Story brand workshop, Marketing with meaning workshop, Integrate Marketing Communication, Emotional Intelligence, Creativity and Innovation for branding
Consultancy in Branding and Marketing
I provide consultancy service for companies and projects in the areas of branding, marketing and communication, particularly the ones supporting small and medium businessess and entrepreneurs.
Struggling with something?
Don’t worry, I got you covered.
Years experience
Active Clients
Projects
Cups of Coffee
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Featured Logos
Testimonials
Make your Brand a priority. I certainly will.
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Different Projects. The same purpose.
Working for inspiring people
Are you a Spanish-speaking entrepreneur in Austria?
Emprende Austria supports you in all stages of business creation. By providing resources, information, workshops and networking we have created the first network supporting entrepreneurs in Austria. Get in touch!
Are you a researcher wanting to make your research visible?
Coffee Break with Researchers makes scientific knowlegdge accessible to all. We chat about your research over a cup of coffee and share the video with the world. I support you with finding the best way to communicate and express yourself with a large audience.
Are you a global leader wanting to make a positive impact on the world?
The Global School for Social Leaders provides you with a community of global leaders connected in Vienna, Austria. We offer education in the areas of sustainability, innovation and leadership, having the Sustainable Development Goals of the UN, as a main guideline.
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Video Blog
Three Common Mistakes in Marketing
Many businesses fall into common marketing pitfalls that can hinder their growth and prevent them from forming meaningful connections with their clients. In this blog, we will explore three common marketing mistakes and how to avoid them to ensure your marketing efforts lead to success.
Three Common mistakes in Logo Design
When it comes to creating a strong and memorable brand identity, your logo plays an important role. It is the face of your business, the first impression you make on potential customers, and an emblem of your values and vision.
What should a good logo have?
And at the heart of every powerful brand lies a well-crafted logo. A good logo can instantly capture the essence of your business, leaving a lasting impression on your target audience. In this blog post, we will explore three essential elements that every good logo should possess: simplicity, relevance, and unique value. So, let’s dive in and discover the secrets behind creating an engaging and unforgettable logo.