Hi! I’m Lorena Gómez Díaz, PhD.
Coach and Consultant in Branding and Marketing
I work together side-by-side individuals who seek to build a brand with character or improve their marketing and communication processes. Through personalised advice and guidance, we will work together on the needs of your brand, getting clarity and unveiling its unique character.
Why should you build a Brand with Character?
Brands with Character help to to get clarity, attract new clients and engage employees.
A Brand with a unique character can connect and persuade people easier.
A clear Brand Strategy gives clarity, meaning and achievable goals to external and internal marketing. It gives marketing more power.
A powerful brand strategy facilitates sales and purchasing decisions, increases employee engagement and customer loyalty.
No matter the size of your company, having a unique Brand with Character will always help your business grow.
What I do
Powerful Brand Strategies & Meaningful Marketing
Branding and Marketing Coaching
I work together side-by-side with companies and individuals who seek to build the character of their brand or improve their marketing and communication. Through personalised advice and guidance, we will work on the specific requirements of your brand, following milestones and getting immediate results quickly.
Branding and Marketing Workshops
Through interactive methodologies, I provide workshops on how to build a brand with character. I have developed a methodology based on 20 years experience in branding, marketing and communications.
Topics: Story brand workshop, Marketing with meaning workshop, Integrate Marketing Communication, Emotional Intelligence, Creativity and Innovation for branding
Consultancy in Branding and Marketing
I provide consultancy service for companies and projects in the areas of branding, marketing and communication, particularly the ones supporting small and medium businessess and entrepreneurs.
Struggling with something?
Don’t worry, I got you covered.
Cups of Coffee
Lorena has been passionate for Coffee Break with Researchers, giving meaning and personality to the brand. She has great ideas and the energy to implement them in high quality. Lorena has a broad skillset in marketing, and a great network to draw on for complementary specialist skills. She is great to work with, friendly, collegial, and professional.
Dr. Markus Grillitsch, Director of CIRCLE – Center for Innovation Research, Lund University, Sweden.
Working with Lorena on my brand's rebranding project has been a wonderful experience. She brings a positive energy and good vibes that are contagious, and her focus on mindfulness has been a true blessing. She is a natural motivator who has helped me learn and grow in my project, and she has always been available to offer her help and guidance. I cannot recommend Lorena enough for anyone looking for a top-level marketing professional. She is a true gem in her field and I recommend her services to anyone looking for exceptional results.
Maria Antonieta Guillaumet, Two Blue Brushes
Lorena did an exceptional piece of branding work for our new business, the Boathouse Barking. She was quick to our understand our mission and values and created a brand look and feel that has really identified using our market place. Lorena is a highly creative designer with a real understanding of the multi- faceted needs of a dynamic brand. She is great to work with, and builds excellent rapport with clients. I wouldn’t go to anyone else for our branding work.’
Carole Pluckrose, Director The Boathouse, London
When a professional manages to capture your ideas and make them concrete, it's a great thing. That is what Lorena achieved, a great logo and website that are helping us to position our brand very well. We love our logo and our brand. It truly represents what we are.
Zuleima Mora, Owner Casa Mora Restaurant, Vienna