Pedro’s brand was a great endeavor combining deep admiration for his work as well as a big challenge in defining a symbol representing this type of therapy in a personal manner. The service involves a holistic manual therapy aiming at improving health across all body systems by strengthening the internal balance. It is also a treatment for positively affecting the body’s nervous, circulatory, and lymphatic systems, which turns into effective healing of specific bodily pain.
As a result, we developed a brand reflecting a dynamic approach aiming at generating a healthy lifestyle for each patient to improve her/his quality of life. It is a human-based approach in which each body is different, so it is each treatment and therapy. We had to represent that in a very meaningful way.